{"id":44770,"date":"2026-05-12T14:05:00","date_gmt":"2026-05-12T05:05:00","guid":{"rendered":"https:\/\/asiajournaux.com\/?p=44770"},"modified":"2026-05-12T14:05:00","modified_gmt":"2026-05-12T05:05:00","slug":"jonah-roberman-ban-ve-nhung-diem-mu-van-hanh-quyet-dinh-lieu-thuong-hieu-xa-xi-co-the-mo-rong-quy-mo-hay-dinh-tre","status":"publish","type":"post","link":"https:\/\/asiajournaux.com\/?p=44770","title":{"rendered":"Jonah Roberman B\u00e0n V\u1ec1 Nh\u1eefng \u0110i\u1ec3m M\u00f9 V\u1eadn H\u00e0nh Quy\u1ebft \u0110\u1ecbnh Li\u1ec7u Th\u01b0\u01a1ng Hi\u1ec7u Xa X\u1ec9 C\u00f3 Th\u1ec3 M\u1edf R\u1ed9ng Quy M\u00f4 hay \u0110\u00ecnh Tr\u1ec7"},"content":{"rendered":"

\u0110\u1ed3ng s\u00e1ng l\u1eadp Doctor Hospitality (DrH) | Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n QCC Collection Group | H\u01a1n 25 n\u0103m kinh nghi\u1ec7m t\u1ea1i Ch\u00e2u \u00c1, \u00dac, Ch\u00e2u \u00c2u v\u00e0 nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/p>\n

Italian Atelier v\u00e0 CjC Marketing Agency \u0111\u1ed3ng t\u1ed5 ch\u1ee9c Panel 2 t\u1ea1i FHV 2026 v\u1edbi m\u1ed9t nh\u1eadn \u0111\u1ecbnh r\u00f5 r\u00e0ng: m\u1ecdi cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 thi\u1ebft k\u1ebf, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hay v\u1ed1n nh\u00e2n l\u1ef1c trong ng\u00e0nh luxury hospitality s\u1ebd tr\u1edf n\u00ean thi\u1ebfu ho\u00e0n ch\u1ec9nh n\u1ebfu b\u1ecf qua y\u1ebfu t\u1ed1 v\u1eadn h\u00e0nh.<\/p>\n

Theo hai \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c, r\u1ee7i ro l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c d\u1ef1 \u00e1n hospitality cao c\u1ea5p kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c thi\u1ebfu \u00fd t\u01b0\u1edfng hay thi\u1ebfu \u0111\u1ea7u t\u01b0, m\u00e0 n\u1eb1m \u1edf kho\u1ea3ng c\u00e1ch gi\u1eefa l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ho\u00e0n h\u1ea3o tr\u00ean b\u1ea3n v\u1ebd, nh\u01b0ng n\u1ebfu h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh ph\u00eda sau kh\u00f4ng \u0111\u1ee7 n\u0103ng l\u1ef1c duy tr\u00ec tr\u1ea3i nghi\u1ec7m \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd nhanh ch\u00f3ng suy gi\u1ea3m.<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do Jonah Roberman \u2014 \u0110\u1ed3ng s\u00e1ng l\u1eadp Doctor Hospitality (DrH) v\u00e0 Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n QCC Collection Group \u2014 \u0111\u01b0\u1ee3c m\u1eddi tham gia Panel 2 c\u1ee7a FHV 2026. V\u1edbi h\u01a1n 25 n\u0103m kinh nghi\u1ec7m l\u00e3nh \u0111\u1ea1o v\u00e0 t\u01b0 v\u1ea5n trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n, resort v\u00e0 F&B t\u1ea1i Ch\u00e2u \u00c1, \u00dac, Ch\u00e2u \u00c2u c\u00f9ng nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, \u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng chuy\u00ean gia c\u00f3 g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n nh\u1ea5t v\u1ec1 kho\u1ea3ng c\u00e1ch gi\u1eefa tham v\u1ecdng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh.<\/p>\n

Ki\u1ebfn tr\u00fac v\u1eadn h\u00e0nh ph\u00eda sau m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9<\/h2>\n

Panel 2 c\u1ee7a FHV 2026, do John Dinh \u2014 Nh\u00e0 s\u00e1ng l\u1eadp Rocket Car Rentals Vietnam \u2014 \u0111i\u1ec1u ph\u1ed1i, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh ch\u1ee7 \u0111\u1ec1: \u201cMoving from Transactional to Transformational: Scaling the Human & Operational Blueprint.\u201d<\/p>\n

Trong khu\u00f4n kh\u1ed5 phi\u00ean th\u1ea3o lu\u1eadn, Jonah Roberman t\u1eadp trung v\u00e0o kh\u00e1i ni\u1ec7m \u201coperational resilience\u201d \u2014 kh\u1ea3 n\u0103ng duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1eadn h\u00e0nh trong m\u00f4i tr\u01b0\u1eddng li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng. \u00d4ng ph\u00e2n t\u00edch c\u00e1ch c\u00e1c h\u1ec7 th\u1ed1ng s\u1ed1 h\u00f3a kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 duy tr\u00ec ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 ngay c\u1ea3 khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/p>\n

Theo Roberman, b\u00e0i to\u00e1n l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u luxury \u0111ang m\u1edf r\u1ed9ng quy m\u00f4 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 t\u00ednh linh ho\u1ea1t. M\u1ed9t m\u1eb7t, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p c\u1ea7n quy tr\u00ecnh ti\u00eau chu\u1ea9n h\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Nh\u01b0ng m\u1eb7t kh\u00e1c, ch\u00ednh s\u1ef1 ti\u00eau chu\u1ea9n h\u00f3a qu\u00e1 m\u1ee9c l\u1ea1i d\u1ec5 t\u1ea1o ra s\u1ef1 c\u1ee9ng nh\u1eafc trong v\u1eadn h\u00e0nh \u2014 \u0111i\u1ec1u khi\u1ebfn doanh nghi\u1ec7p kh\u00f3 th\u00edch nghi tr\u01b0\u1edbc thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n

\u00d4ng cho r\u1eb1ng ph\u1ea7n l\u1edbn doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1c bi\u1ec7n ph\u00e1p mang t\u00ednh \u201cv\u0103n h\u00f3a\u201d nh\u01b0 \u0111\u00e0o t\u1ea1o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ch\u01b0\u01a1ng tr\u00ecnh leadership hay ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft n\u1ed9i b\u1ed9. Tuy nhi\u00ean, theo Roberman, \u0111\u00e2y ch\u1ec9 l\u00e0 gi\u1ea3i ph\u00e1p cho ph\u1ea7n \u201ctri\u1ec7u ch\u1ee9ng\u201d, ch\u1ee9 ch\u01b0a x\u1eed l\u00fd \u0111\u01b0\u1ee3c g\u1ed1c r\u1ec5 v\u1ea5n \u0111\u1ec1.<\/p>\n

\u201cV\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf v\u0103n h\u00f3a doanh nghi\u1ec7p, m\u00e0 n\u1eb1m \u1edf c\u1ea5u tr\u00fac h\u1ec7 th\u1ed1ng,\u201d \u00f4ng nh\u1ea5n m\u1ea1nh.<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng t\u1ed1t c\u00f3 th\u1ec3 n\u00e2ng t\u1ea7m c\u1ea3 \u0111\u1ed9i ng\u0169 trung b\u00ecnh<\/h2>\n

Theo Roberman, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u luxury kh\u00f4ng th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o \u201chero employees\u201d \u2014 nh\u1eefng c\u00e1 nh\u00e2n mang to\u00e0n b\u1ed9 ki\u1ebfn th\u1ee9c v\u1eadn h\u00e0nh trong \u0111\u1ea7u. M\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u00e1 nh\u00e2n thay v\u00ec c\u01a1 ch\u1ebf ti\u00eau chu\u1ea9n h\u00f3a s\u1ebd r\u1ea5t d\u1ec5 \u0111\u1ed5 v\u1ee1 khi x\u1ea3y ra bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh t\u1ed1t c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp v\u1edbi t\u1eebng c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n

– Quy tr\u00ecnh v\u1eadn h\u00e0nh chu\u1ea9n h\u00f3a (SOPs)<\/p>\n

– H\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n

– Quy tr\u00ecnh escalation r\u00f5 r\u00e0ng<\/p>\n

– H\u1ea1 t\u1ea7ng onboarding v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1<\/p>\n

– C\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i v\u00e0 audit li\u00ean t\u1ee5c<\/p>\n

Theo \u00f4ng, \u0111\u00e2y m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c t\u1ed5 h\u1ee3p F&B duy tr\u00ec tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n \u2014 b\u1ea5t k\u1ec3 thay \u0111\u1ed5i nh\u00e2n s\u1ef1, \u00e1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng hay chu k\u1ef3 kinh doanh.<\/p>\n

M\u1ed9t trong nh\u1eefng chia s\u1ebb \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t t\u1ea1i panel l\u00e0 quan \u0111i\u1ec3m c\u1ee7a Roberman v\u1ec1 c\u00e2u h\u1ecfi: \u201c\u0110i\u1ec1u g\u00ec x\u1ea3y ra khi m\u1ed9t d\u1ef1 \u00e1n mang tham v\u1ecdng \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi nh\u01b0ng \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh ch\u01b0a s\u1eb5n s\u00e0ng?\u201d<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a \u00f4ng r\u1ea5t tr\u1ef1c di\u1ec7n: m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00fang c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t \u0111\u1ed9i ng\u0169 \u1edf m\u1ee9c trung b\u00ecnh. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t h\u1ec7 th\u1ed1ng y\u1ebfu s\u1ebd l\u00e0m suy gi\u1ea3m hi\u1ec7u qu\u1ea3 ngay c\u1ea3 khi doanh nghi\u1ec7p s\u1edf h\u1eefu nh\u1eefng nh\u00e2n s\u1ef1 xu\u1ea5t s\u1eafc.<\/p>\n

Doctor Hospitality v\u00e0 tri\u1ebft l\u00fd \u201cch\u1ea9n \u0111o\u00e1n tr\u01b0\u1edbc khi \u0111i\u1ec1u tr\u1ecb\u201d<\/h2>\n

Doctor Hospitality \u0111\u01b0\u1ee3c Jonah Roberman \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1ea1i TP.HCM v\u1edbi tri\u1ebft l\u00fd v\u1eadn h\u00e0nh ph\u1ea3n \u00e1nh ngay trong t\u00ean g\u1ecdi c\u1ee7a doanh nghi\u1ec7p: ph\u1ea7n l\u1edbn c\u00e1c v\u1ea5n \u0111\u1ec1 trong ng\u00e0nh hospitality ch\u1ec9 l\u00e0 \u201ctri\u1ec7u ch\u1ee9ng\u201d c\u1ee7a nh\u1eefng l\u1ed7i c\u1ea5u tr\u00fac s\u00e2u h\u01a1n b\u00ean d\u01b0\u1edbi.<\/p>\n

Theo \u0111\u00f3, c\u00e1c d\u1ea5u hi\u1ec7u nh\u01b0 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 TripAdvisor s\u1ee5t gi\u1ea3m, turnover cao, doanh thu F&B thi\u1ebfu \u1ed5n \u0111\u1ecbnh hay sai l\u1ec7ch ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i. Ch\u00fang l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c \u0111i\u1ec3m ngh\u1ebdn v\u1eadn h\u00e0nh ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u00fang c\u00e1ch.<\/p>\n

T\u1eeb g\u00f3c nh\u00ecn n\u00e0y, Doctor Hospitality t\u1eadp trung v\u00e0o vi\u1ec7c \u201cch\u1ea9n \u0111o\u00e1n\u201d h\u1ec7 th\u1ed1ng tr\u01b0\u1edbc khi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p. Ph\u1ea1m vi d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty bao g\u1ed3m:<\/p>\n

– Kh\u00e1ch m\u1eddi b\u00ed m\u1eadt & \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

– Nghi\u00ean c\u1ee9u t\u00ednh kh\u1ea3 thi & ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/p>\n

– Thi\u1ebft k\u1ebf concept F&B<\/p>\n

– Ch\u01b0\u01a1ng tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac v\u00e0 ph\u1ee5c h\u1ed3i nh\u00e0 h\u00e0ng \u2013 qu\u1ea7y bar<\/p>\n

– T\u1ed1i \u01b0u c\u1ea5u tr\u00fac th\u1ef1c \u0111\u01a1n & x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh<\/p>\n

– Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh<\/p>\n

– \u0110\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 v\u00e0 t\u01b0 v\u1ea5n tuy\u1ec3n d\u1ee5ng leadership<\/p>\n

T\u1eeb Hoiana \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n qu\u1ed1c t\u1ebf: Kinh nghi\u1ec7m v\u1eadn h\u00e0nh th\u1ef1c chi\u1ebfn<\/h2>\n

T\u1ea1i Vi\u1ec7t Nam, d\u1ea5u \u1ea5n v\u1eadn h\u00e0nh n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Jonah Roberman g\u1eafn li\u1ec1n v\u1edbi vai tr\u00f2 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c t\u1ea1i Hoiana Resort & Golf \u2014 m\u1ed9t trong nh\u1eefng t\u1ed5 h\u1ee3p ngh\u1ec9 d\u01b0\u1ee1ng t\u00edch h\u1ee3p l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1.<\/p>\n

D\u1ef1 \u00e1n bao g\u1ed3m nhi\u1ec1u kh\u00e1ch s\u1ea1n v\u1eadn h\u00e0nh d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Rosewood Hotel Group, s\u00e2n golf ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf, beach club, h\u1ec7 th\u1ed1ng F&B v\u00e0 casino.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, Roberman t\u1eebng \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 Regional Director t\u1ea1i Swiss-Belhotel International, gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch s\u1ea1n v\u00e0 F&B tr\u00ean to\u00e0n danh m\u1ee5c khu v\u1ef1c c\u1ee7a t\u1eadp \u0111o\u00e0n. \u00d4ng c\u0169ng t\u1eebng d\u1eabn d\u1eaft c\u00e1c d\u1ef1 \u00e1n pre-opening cho Rosewood v\u00e0 tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh hospitality qu\u1ed1c t\u1ebf t\u1ea1i \u00dac, Anh, Ph\u00e1p, Maldives, Trung Qu\u1ed1c, Indonesia c\u00f9ng nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

Khi v\u1eadn h\u00e0nh quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n<\/h2>\n

B\u00ean c\u1ea1nh Doctor Hospitality, Jonah Roberman c\u00f2n tham gia H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n c\u1ee7a QCC Collection Group \u2014 \u0111\u01a1n v\u1ecb chuy\u00ean t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n kh\u00e1ch s\u1ea1n v\u00e0 resort t\u1ea1i Ch\u00e2u \u00c1.<\/p>\n

Theo \u00f4ng, v\u1eadn h\u00e0nh kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh v\u00e0 gi\u00e1 tr\u1ecb tho\u00e1i v\u1ed1n c\u1ee7a t\u00e0i s\u1ea3n hospitality.<\/p>\n

C\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n

h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ra sao,<\/p>\n

ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c duy tr\u00ec nh\u01b0 th\u1ebf n\u00e0o,<\/p>\n

hi\u1ec7u su\u1ea5t \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n b\u1eb1ng c\u00e1ch n\u00e0o,<\/p>\n

\u2026 ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng sinh l\u1eddi d\u00e0i h\u1ea1n c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang \u0111\u1eb7t ra y\u00eau c\u1ea7u v\u1eadn h\u00e0nh cao ch\u01b0a t\u1eebng c\u00f3<\/h2>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 Roberman \u0111\u1ec1 c\u1eadp t\u1ea1i FHV 2026 kh\u00f4ng mang t\u00ednh l\u00fd thuy\u1ebft.<\/p>\n

Theo d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i panel, Vi\u1ec7t Nam hi\u1ec7n chi\u1ebfm 41% ngu\u1ed3n cung branded residences t\u01b0\u01a1ng lai ch\u01b0a m\u1edf b\u00e1n t\u1ea1i Ch\u00e2u \u00c1 v\u00e0 d\u1eabn \u0111\u1ea7u khu v\u1ef1c v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng d\u1ef1 \u00e1n \u0111ang ph\u00e1t tri\u1ec3n. \u0110\u1ed3ng th\u1eddi, Vi\u1ec7t Nam c\u0169ng \u0111\u01b0\u1ee3c CBRE \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng RevPAR m\u1ea1nh nh\u1ea5t khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e2u h\u1ecfi l\u1edbn nh\u1ea5t d\u00e0nh cho c\u00e1c ch\u1ee7 \u0111\u1ea7u t\u01b0 kh\u00f4ng c\u00f2n l\u00e0 \u201cx\u00e2y g\u00ec\u201d, m\u00e0 l\u00e0:<\/p>\n

Ai s\u1ebd v\u1eadn h\u00e0nh tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n trong 5\u201310 n\u0103m t\u1edbi?<\/p>\n

Theo Jonah Roberman, \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh li\u1ec7u kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft k\u1ebf, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 positioning c\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh d\u00e0i h\u1ea1n hay kh\u00f4ng.<\/p>\n

B\u1edfi trong ng\u00e0nh luxury hospitality, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh \u1edf b\u1ea3n thi\u1ebft k\u1ebf \u2014 m\u00e0 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng m\u1ed7i ng\u00e0y, trong t\u1eebng ca v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed3ng s\u00e1ng l\u1eadp Doctor Hospitality (DrH) | Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n QCC Collection Group | H\u01a1n 25 n\u0103m kinh nghi\u1ec7m t\u1ea1i Ch\u00e2u \u00c1, \u00dac, Ch\u00e2u \u00c2u v\u00e0 nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf Italian Atelier v\u00e0 CjC Marketing Agency \u0111\u1ed3ng t\u1ed5 ch\u1ee9c Panel 2 t\u1ea1i FHV 2026 v\u1edbi m\u1ed9t nh\u1eadn \u0111\u1ecbnh r\u00f5 r\u00e0ng: m\u1ecdi […]<\/p>\n","protected":false},"author":1,"featured_media":44771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-44770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts\/44770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44770"}],"version-history":[{"count":0,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts\/44770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/media\/44771"}],"wp:attachment":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}