Ng\u00e0y 24\/03\/2026, Hall A2 \u2014 SECC, TP.HCM. Trong khu\u00f4n kh\u1ed5 tri\u1ec3n l\u00e3m Food & Hospitality Vietnam \u2014 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i h\u00e0ng \u0111\u1ea7u khu v\u1ef1c v\u1edbi h\u01a1n 16.000 kh\u00e1ch chuy\u00ean ng\u00e0nh t\u1eeb 27 qu\u1ed1c gia \u2014 Italian Atelier v\u00e0 CjC Marketing Agency t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o chuy\u00ean s\u00e2u Cracking the Luxury Code: Redefining the Future of Vietnamese Hospitality & Gastronomy. H\u01a1n 200 \u0111\u1ea1i bi\u1ec3u l\u00e0 ch\u1ee7 \u0111\u1ea7u t\u01b0, l\u00e3nh \u0111\u1ea1o c\u1ea5p cao, ki\u1ebfn tr\u00fac s\u01b0 v\u00e0 chuy\u00ean gia hospitality \u0111\u00e3 c\u00f3 m\u1eb7t trong su\u1ed1t 4,5 gi\u1edd c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n
Con s\u1ed1 kh\u00f4ng n\u1eb1m \u1edf quy m\u00f4. N\u00f3 n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eebng ng\u01b0\u1eddi ng\u1ed3i trong kh\u00e1n ph\u00f2ng.<\/p>\n
\u00a0V\u00ec Sao FHV 2026 L\u00e0 Th\u1eddi \u0110i\u1ec3m V\u00e0 \u0110\u1ecba \u0110i\u1ec3m Ph\u00f9 H\u1ee3p Nh\u1ea5t \u0110\u1ec3 \u0110\u1eb7t Ra C\u00e2u H\u1ecfi V\u1ec1 Chu\u1ea9n M\u1ef1c Sang Tr\u1ecdng?<\/b><\/p>\n
Food & Hospitality Vietnam l\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i F&B v\u00e0 HoReCa l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, quy t\u1ee5 h\u01a1n 400 nh\u00e0 tri\u1ec3n l\u00e3m, 16.121 kh\u00e1ch th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u1ea1i di\u1ec7n t\u1eeb 27 qu\u1ed1c gia trong kh\u00f4ng gian tri\u1ec3n l\u00e3m h\u01a1n 11.500m\u00b2. \u0110\u00e2y l\u00e0 n\u01a1i c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u2014 kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m.<\/p>\n
Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Cracking the Luxury Code \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i th\u1ea3o tr\u1ecdng t\u00e2m duy nh\u1ea5t c\u1ee7a ng\u00e0y \u2014 m\u1ed9t l\u1ef1a ch\u1ecdn c\u00f3 ch\u1ee7 \u0111\u00edch. Khi th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng v\u00e0 hospitality cao c\u1ea5p c\u1ee7a Vi\u1ec7t Nam \u0111ang v\u1eadn h\u00e0nh trong m\u1ed9t pipeline tr\u1ecb gi\u00e1 30,7 t\u1ef7 USD, c\u00e2u h\u1ecfi m\u00e0 ng\u00e0nh c\u1ea7n tr\u1ea3 l\u1eddi kh\u00f4ng c\u00f2n l\u00e0 “l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00f4ng c\u00f3 v\u1ebb sang”, m\u00e0 l\u00e0 “l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00e0i s\u1ea3n t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng theo th\u1eddi gian”. \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o.<\/p>\n
V\u00ec Sao Ti\u00eau Chu\u1ea9n Sang Tr\u1ecdng Ph\u1ea3i L\u00e0 \u0110i\u1ec1u \u0110\u01b0\u1ee3c N\u00f3i \u0110\u1ebfn \u0110\u1ea7u Ti\u00ean?<\/b><\/p>\n
C\u00f3 m\u1ed9t logic r\u1ea5t r\u00f5 trong c\u00e1ch Italian Atelier v\u00e0 CjC Marketing Agency s\u1eafp x\u1ebfp ch\u01b0\u01a1ng tr\u00ecnh. Tr\u01b0\u1edbc khi b\u00e0n \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing, tr\u01b0\u1edbc khi n\u00f3i v\u1ec1 con ng\u01b0\u1eddi v\u00e0 v\u1eadn h\u00e0nh \u2014 c\u00e2u h\u1ecfi c\u0103n b\u1ea3n nh\u1ea5t ph\u1ea3i \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi tr\u01b0\u1edbc: Sang tr\u1ecdng theo chu\u1ea9n n\u00e0o? Do ai \u0111\u1ecbnh ngh\u0129a? V\u00e0 n\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n
Phi\u00ean th\u1ea3o lu\u1eadn \u0111\u1ea7u ti\u00ean, Ti\u00eau Chu\u1ea9n Sang Tr\u1ecdng (The Luxury Standard), \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 l\u00e0m \u0111\u00fang \u0111i\u1ec1u \u0111\u00f3 \u2014 kh\u00f4ng ph\u1ea3i b\u1eb1ng l\u00fd thuy\u1ebft, m\u00e0 b\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111ang tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh pipeline b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 hospitality cao c\u1ea5p c\u1ee7a khu v\u1ef1c.<\/p>\n
Nh\u1eefng Ti\u1ebfng N\u00f3i \u0110ang Th\u1ef1c S\u1ef1 \u0110\u1ecbnh H\u00ecnh Th\u1ecb Tr\u01b0\u1eddng B\u1ea5t \u0110\u1ed9ng S\u1ea3n Cao C\u1ea5p Vi\u1ec7t Nam.<\/b><\/p>\n
D\u1eabn d\u1eaft phi\u00ean th\u1ea3o lu\u1eadn l\u00e0 Viona Zhang<\/b>, Deputy Managing Director t\u1ea1i C9 Hotelworks<\/i> \u2014 m\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u01b0 v\u1ea5n hospitality \u0111\u01b0\u1ee3c tham chi\u1ebfu nhi\u1ec1u nh\u1ea5t t\u1ea1i ch\u00e2u \u00c1\u2013Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. Vai tr\u00f2 c\u1ee7a b\u00e0 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u ph\u1ed1i, m\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t khung t\u01b0 duy cho to\u00e0n b\u1ed9 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i.<\/p>\n
T\u1eeb \u0111\u00f3, ba lu\u1ed3ng th\u1ea3o lu\u1eadn \u0111\u01b0\u1ee3c m\u1edf ra, m\u1ed7i lu\u1ed3ng do m\u1ed9t di\u1ec5n gi\u1ea3 c\u00f3 v\u1ecb th\u1ebf ng\u00e0nh d\u1eabn d\u1eaft.<\/p>\n
Gianfranco Bianchi<\/b> \u2014 Founder & CEO c\u1ee7a Italian Atelier, GM Asia Pacific c\u1ee7a The One Atelier<\/i> \u2014 mang \u0111\u1ebfn The Brand Book Masterclass: c\u00e1ch gi\u1ea3i m\u00e3 v\u00e0 \u00e1p d\u1ee5ng ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u1ec3 t\u1ea1o ra m\u1ee9c gi\u00e1 tr\u1ecb v\u1eadt li\u1ec7u cao h\u01a1n g\u1ea5p 5 l\u1ea7n so v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i tr\u00e0. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00fd thuy\u1ebft \u2014 \u0111\u00e2y l\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 Italian Atelier \u0111\u00e3 \u00e1p d\u1ee5ng qua h\u01a1n 200 d\u1ef1 \u00e1n t\u1ea1i 30+ qu\u1ed1c gia trong 15 n\u0103m qua.<\/p>\n
Emmanuel Delarue<\/b>, Owner t\u1ea1i NDA<\/i>, \u0111i th\u1eb3ng v\u00e0o b\u00e0i to\u00e1n s\u1ed1ng c\u00f2n c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p trong The Specified Strategy: thay v\u00ec ch\u1edd \u0111\u1ea5u th\u1ea7u, h\u00e3y tham gia t\u1eeb giai \u0111o\u1ea1n concept c\u00f9ng ki\u1ebfn tr\u00fac s\u01b0 v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u2014 m\u1ed9t v\u1ecb th\u1ebf kh\u00f4ng th\u1ec3 b\u1ecb thay th\u1ebf b\u1eb1ng m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n
Lawrence Lennon<\/b>, Director t\u1ea1i CBRE Capital Markets<\/i>, kh\u00e9p l\u1ea1i phi\u00ean b\u1eb1ng Market Intelligence Exchange \u2014 l\u1ea7n \u0111\u1ea7u ti\u00ean trong m\u1ed9t s\u1ef1 ki\u1ec7n c\u00f4ng khai, b\u1ea3n \u0111\u1ed3 pipeline b\u1ea5t \u0111\u1ed9ng s\u1ea3n branded residence v\u00e0 kh\u00e1ch s\u1ea1n giai \u0111o\u1ea1n 2026\u20132027 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc ch\u1ee7 \u0111\u1ea7u t\u01b0, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u00e0 cung c\u1ea5p trong c\u00f9ng m\u1ed9t kh\u00f4ng gian.<\/p>\n
Mason Cobb<\/b>, Founder c\u1ee7a Victoria Health Care JSC v\u00e0 Chairman c\u1ee7a Golden Sunrise JSC<\/i>, b\u1ed5 sung g\u00f3c nh\u00ecn t\u1eeb ph\u00eda ng\u01b0\u1eddi \u0111ang tr\u1ef1c ti\u1ebfp tri\u1ec3n khai d\u1ef1 \u00e1n \u2014 c\u00e1ch m\u1ed9t ch\u1ee7 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n trong th\u1ef1c t\u1ebf.<\/p>\n
T\u1eeb \u0110\u1ecbnh Ngh\u0129a \u0110\u1ebfn Th\u1ef1c Thi \u2014 H\u00e0nh Tr\u00ecnh M\u00e0 Cracking The Luxury Code \u0110\u00e3 Thi\u1ebft K\u1ebf Xuy\u00ean Su\u1ed1t H\u1ed9i Th\u1ea3o.<\/b><\/p>\n
Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i m\u00e0 phi\u00ean th\u1ea3o lu\u1eadn \u0111\u1ea7u ti\u00ean \u0111\u1ec3 l\u1ea1i r\u1ea5t r\u00f5 r\u00e0ng: \u0111\u1ea7u t\u01b0 v\u00e0o chu\u1ea9n m\u1ef1c t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u kh\u00f4ng ph\u1ea3i chi ph\u00ed \u2014 \u0111\u00f3 l\u00e0 c\u01a1 ch\u1ebf b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n trong to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi d\u1ef1 \u00e1n.<\/p>\n
Nh\u01b0ng m\u1ed9t ti\u00eau chu\u1ea9n, d\u00f9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a ch\u00ednh x\u00e1c \u0111\u1ebfn \u0111\u00e2u, c\u0169ng ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y n\u1ebfu kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u1ee9ng ph\u00eda sau. \u0110\u00f3 l\u00e0 l\u00fd do ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u1eb7t ra c\u00e2u h\u1ecfi “Sang tr\u1ecdng l\u00e0 g\u00ec?” m\u00e0 ti\u1ebfp t\u1ee5c \u0111i \u0111\u1ebfn hai c\u00e2u h\u1ecfi kh\u00f3 h\u01a1n: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec n\u00f3 t\u1eeb b\u00ean trong t\u1ed5 ch\u1ee9c? V\u00e0 th\u1ee9 g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 nh\u1edb \u0111\u1ebfn, sau khi t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh \u0111\u00e3 k\u1ebft th\u00fac?<\/p>\n
\u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh m\u00e0 Cracking the Luxury Code \u0111\u00e3 thi\u1ebft k\u1ebf cho c\u1ea3 m\u1ed9t ng\u00e0y \u2014 t\u1eeb ti\u00eau chu\u1ea9n, \u0111\u1ebfn v\u1eadn h\u00e0nh, \u0111\u1ebfn con ng\u01b0\u1eddi \u2014 ba l\u1edbp c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n sang tr\u1ecdng th\u1ef1c s\u1ef1 b\u1ec1n v\u1eefng.<\/p>\n
Khi S\u1ef1 Sang Tr\u1ecdng Tr\u1edf Th\u00e0nh M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c D\u00e0i H\u1ea1n, Kh\u00f4ng Ph\u1ea3i M\u1ed9t L\u1ef1a Ch\u1ecdn Th\u1ea9m M\u1ef9.<\/b><\/p>\n
\u0110i\u1ec1u Italian Atelier v\u00e0 CjC Marketing Agency x\u00e2y d\u1ef1ng t\u1ea1i FHV 2026 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t h\u1ed9i th\u1ea3o. \u0110\u00f3 l\u00e0 kh\u00f4ng gian n\u01a1i nh\u1eefng ng\u01b0\u1eddi \u0111ang th\u1ef1c s\u1ef1 \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ng\u1ed3i l\u1ea1i v\u1edbi nhau \u2014 kh\u00f4ng \u0111\u1ec3 nghe nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 bi\u1ebft, m\u00e0 \u0111\u1ec3 c\u00f9ng \u0111\u1eb7t chu\u1ea9n cho nh\u1eefng \u0111i\u1ec1u s\u1eafp \u0111\u1ebfn.<\/p>\n
Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng t\u1ed1c, s\u1ef1 sang tr\u1ecdng kh\u00f4ng c\u00f2n l\u00e0 \u0111\u1eb7c quy\u1ec1n c\u1ee7a s\u1ed1 \u00edt. N\u00f3 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh. V\u00e0 nh\u1eefng ai hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3 s\u1edbm h\u01a1n s\u1ebd \u0111\u1ecbnh v\u1ecb t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh \u1edf m\u1ed9t v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i.<\/p>\n