Utrecht, 5 March 2026 \u2013 Royal Dutch Jaarbeurs | VNU Group has appointed Natasha Hall as Vice President VIV Worldwide. With this appointment, the organisation takes an important next step in further strengthening its international VIV agrifood portfolio. The appointment comes at a strategic moment, ahead of VIV Europe, which will take place from 2 to 4 June 2026 at Koninklijke Jaarbeurs and celebrates its 25th edition this year. It also marks the preparation for the inaugural edition of VIV Select India, to be held from 22 to 24 April in New Delhi.<\/p>\n
Next step in international VIV leadership<\/b> <\/p>\n
According to Jeroen van Hooff, President & CEO of
\nRoyal Dutch Jaarbeurs, Hall’s appointment aligns seamlessly with VIV’s
\ninternational ambitions. “From the very start of her time at Jaarbeurs in
\n2025, Natasha has made a clear mark on the development of VIV Asia, where her
\ninternational work experience and strategic vision contributed to growth,
\npositioning and market connection. Her new role sets her up for the next step
\nwithin the organisation and for further developing VIV as a globally leading
\nB2B platform for the poultry and livestock sector.”<\/p>\n
\u00a0<\/p>\n
Responsible for the global VIV portfolio<\/b><\/p>\n
\u00a0In her role as
\nVice President VIV Worldwide, Hall is responsible for the complete VIV
\nportfolio worldwide, spanning Asia, Africa, Europe and the MEA region. This
\nencompasses the international VIV trade shows, VIV Connect and the VIV Trade
\nForums. In this capacity, she will focus on expanding the global network of
\nexhibitors, visitors and strategic partners, as well as further strengthening
\nthe international visibility and cohesion of the VIV brand.<\/p>\n
\u00a0<\/b><\/p>\n
Extensive international experience as a foundation<\/b>
\nNatasha Hall brings broad international experience from the international
\nexhibition and events industry, including more than ten years working in Dubai.
\n“I see VIV as a unique global platform that brings together the entire
\nfeed-to-food chain, and I consider that integrated approach to be an important
\ndifferentiating strength,” said Hall. In her new role, she aims to work
\ntogether with teams and partners to build a strong, connected and
\nfuture-oriented VIV portfolio in which collaboration, knowledge sharing and
\nsustainable market development are central.<\/p>\n
\u00a0<\/b><\/p>\n
VIV Europe as an international anchor point<\/b> <\/p>\n
Hall’s appointment underscores the international
\ncharacter of VIV in a year that is historic for the brand. VIV Europe 2026 not
\nonly marks the 25th edition of the trade show, but also the announcement that
\nthe event will move to a biennial cycle from 2028 onwards. This allows VIV to
\nrespond to the sector’s need for greater continuity, predictability and
\ninternational coherence within the agrifood chain.<\/p>\n
Van Hooff: “VIV Europe has grown into a reliable
\nand forward-looking platform where strategy, technology and business come
\ntogether. The anniversary edition in June will once again bring hundreds of
\ninternational exhibitors and thousands of professionals from the global
\nfeed-to-food chain to Utrecht \u2014 a recognised hub for agrifood innovation,
\nscience and sustainable chain development.”<\/p>\n
\u00a0<\/b><\/p>\n
Looking ahead: VIV Worldwide charts course toward new
\nmilestones<\/b> <\/p>\n
Koninklijke Jaarbeurs and VIV Worldwide continue to
\nserve as the global stage for collaboration and transformation. In November
\n2025, VIV MEA took place in Abu Dhabi, with a focus on the fast-growing markets
\nof the Middle East. In March 2026, VIV Health & Nutrition Asia follows in
\nBangkok, with a special emphasis on animal health and nutrition. In April 2026,
\nVIV Select India makes its debut \u2014 a major step towards one of the world’s most
\ndynamic markets. In June 2026, the VIV series returns to its roots with VIV
\nEurope in Utrecht \u2014 the flagship of the VIV trade shows, where the global
\nlivestock sector convenes to share knowledge, showcase innovations and set the
\nagenda for sustainable transformation.<\/p>\n
\u00a0<\/p>\n
\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e09\u0e1a\u0e31\u0e1a\u0e19\u0e35\u0e49\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e1c\u0e22\u0e41\u0e1e\u0e23\u0e48\u0e1a\u0e19 \u0e14\u0e49\u0e27\u0e22\u0e40\u0e0a\u0e48\u0e19\u0e01\u0e31\u0e19 VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Utrecht, 5 March 2026 \u2013 Royal Dutch Jaarbeurs | VNU Group has appointed Natasha Hall as Vice President VIV Worldwide. With this appointment, the organisation takes an important next step in further strengthening its international VIV agrifood portfolio. The appointment comes at a strategic moment, ahead of VIV Europe, which will take place from 2 […]<\/p>\n","protected":false},"author":1,"featured_media":41790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-41789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thailand"],"_links":{"self":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts\/41789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41789"}],"version-history":[{"count":0,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts\/41789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=\/wp\/v2\/media\/41790"}],"wp:attachment":[{"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}