Maxime\u2019s \u201cHope Fur-Real\u201d outreach program brought together animal lovers and welfare advocates for a donation drive, a vaccination drive, story-sharing sessions, and a community lunch at Second Chance Aspin Shelter Philippines Incorporated (SECASPI)<\/p>\n
Maxime Brings HOPE FUR-REAL to Local Rescues in Outreach Program<\/b><\/p>\n
<\/b>Putting compassion into action, Maxime Pet Food recently mobilized its \u201cHope Fur-Real\u201d shelter outreach, providing quality nutrition and care for over 100 rescued dogs and cats of the Second Chance Aspin Shelter Philippines Incorporated (<\/i>SECASPI) in\u00a0 Calamba, Laguna.<\/p>\n
Organized in partnership with the University of the Philippines\u2019 Venerable Lady Veterinarians (UPVLV), Maxime\u2019s \u201cHope Fur-Real\u201d outreach program brought together animal lovers and welfare advocates for a half-day activity that included the distribution of pet food supplies, a vaccination drive, story-sharing sessions, and a community lunch with SECASPI on January 24, 2026.<\/p>\n
“Events like this outreach program reflect Maxime\u2019s advocacy for responsible pet ownership and compassion for animals,” said Leonido Torres, Jr., Channel Development Specialist for Maxime, adding, “We’re creating spaces where we can show genuine care for animals and connect with those who share our passion, especially for rescues. It ties up with Maxime’s commitment to providing fur-babies with real meat and fish, with no artificial colors or preservatives, which is part of our broader thrust toward real, honest nutrition.”<\/p>\n
Championing quality nutrition, Maxime donated 15 sacks of dog and puppy food and 21 sacks of cat and kitten food. Maxime also provided brand new bowls and toys. Beyond material support, Maxime\u2019s veterinary partners administered complete anti-rabies, 5-in-1, and 4-in-1 vaccines to 113 rescued stray dogs and cats.<\/p>\n
“More than the donations, toys, vaccines, and services that our partners provided, this program is really about giving hope and showing kindness to animals,” said Bea Hermano, Product Marketing for Maxime, adding, “You look at these cats and dogs here at SECASPI, and we know that they, too, deserve to be loved. That’s what Maxime stands for, and that’s the message that everyone here\u2014our volunteers and partners\u2014hope to spread.”<\/p>\n
SECASPI echoes this sentiment and underscores how compassion makes a real difference in their community, especially in the lives of their rescues. \u201cSeeing the community come together for our rescues is truly moving. Every vaccinated dog and every full bowl of food represents a second chance at life,\u201d said Cherry Licup, Overall Operations for SECASPI, adding, \u201cWe can’t thank the team enough for choosing SECASPI; their generosity gives our animals more than just supplies\u2014it gives them a healthier, happier future while they wait for their forever homes.\u201d<\/p>\n
By joining forces with compassionate partners like SECASPI, Maxime empowers pet parents and welfare advocates to #LiveTheBestLifeTogether, ensuring that every wag and purr is met with a lifetime of care. This is our promise of #MaximeHopeFurReal.<\/p>\n
About Maxime<\/p>\n
Maxime is the premium pet food brand of Aboitiz Foods. Leveraging decades of expertise in animal nutrition, Maxime offers a range of scientifically formulated dog and cat food made with real meat, essential vitamins, and no artificial colors. Maxime is dedicated to providing pet parents with high-quality, honest nutrition that supports the long-term health and vigor of their furry companions, empowering owners and pets to Live the Best Life Together.<\/p>\n
For more information, visit @MaximePhilippines on Facebook \/ @Maxime.ph on Instagram.<\/p>\n
CAPTIONS:\u00a0<\/p>\n
1. Maxime is more than a pet food brand \u2014 it bridges the bonds between pets and fur parents, so they can #LiveTheBestLifeTogether.<\/i><\/p>\n
<\/i>2. Beyond feeding our pets, Maxime also endeavors to deliver quality nutrition to cats and dogs who need it the most.Through advocating for animal compassion and mobilizing community outreach programs, it gives Hope Fur-Real!<\/p>\n