Xpress Super App and hip-hop artist Tommie King teamed up on Palihim, a Manila-shot music video celebrating culture over KPIs. Reflecting Xpress\u2019 Pinoy Pride. Every Ride. ethos, the bold collaboration showcases how tech can resonate beyond metrics through authentic, creative risks. Already disrupting mobility in Manila, Boracay, and soon Palawan, Xpress proves innovation is about meaning. Watch Palihim now.<\/p>\n
In a landscape dominated by IPO valuations and quarterly KPIs, it\u2019s refreshing\u2014almost revolutionary\u2014to see a tech company lean into something just for the joy of it.<\/p>\n
That\u2019s exactly what Xpress Super App, the Philippines\u2019 rising star in ride-hailing, has done through its vibrant new collaboration with hip-hop artist Tommie King on his latest single and video, \u201cPalihim\u201d. Premiered July 11th worldwide, \u201cPalihim\u201d is already pulling in massive\u2014and growing\u2014viewership.<\/p>\n
Xpress Super App, already making waves for its innovative approach to mobility with Moto-taxis, EV-Car-Taxis, and E-trikes operating in Greater Metro Manila, Boracay, and soon Palawan, surprised the market with this bold creative move. As a senior member of the Xpress leadership said: \u201cWe are a tech company. We wanted to do something fun for the sake of doing something fun. “And what better partner than Tommie King? The East Atlanta, Georgia native has built a reputation not only for his unique, authentic sound, but also for his respect and love for his adopted home in the Philippines. Known for tracks like \u201c213\u201d featuring Supafly and \u201cGwapingz\u201d featuring Gat Putch, Tommie King brings professionalism, cultural fluency, and undeniable charisma\u2014qualities that mirror Xpress Super App\u2019s own ethos. \u201c<\/p>\n
Tommie King didn\u2019t just bring his name to the table,\u201d the Xpress representative continued. \u201cHe brought the same humility and genuine appreciation for Filipino culture that we\u2019ve built our brand on. That\u2019s why he was our first choice for this collaboration. His vibe aligns perfectly with our mantra: \u2018Pinoy Pride. Every Ride.\u2019 “For Tommie King, the collaboration was equally meaningful. \u201cXpress Super App didn\u2019t come at me with some cookie-cutter brand agenda,\u201d he said. \u201cThey just said, \u2018We love your work and what you stand for. Let\u2019s create something fun, something real.\u2019 That resonated with me because it wasn\u2019t forced\u2014it was about celebrating where we are right now.<\/p>\n
Shot against the neon-lit nights of Manila and the relentless rhythm of its street basketball courts, \u201cPalihim\u201d breaks free from the usual brand playbook to become something more: a vivid cultural experience. This collaboration proves that when a tech company dares to create\u2014not just for the metrics, but for meaning\u2014it sparks a resonance that lives far beyond the boundaries of its product. That\u2019s the deeper message here: even in an industry obsessed with data and scale, there\u2019s room to take risks, make art, and have fun.<\/p>\n
The future? Bright. Both for Tommie King and for Xpress Super App. If \u201cPalihim\u201d is any indication, both are just getting started.<\/p>\n
Watch Tommie King\u2019s Palihim now\u2014and stay tuned for what\u2019s next.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
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