Kuala Lumpur, 18 September 2024 – It’s been a whirlwind year of creativity, passion, and fashion for Bajuu by Wardrobe (aka “Bajuu”), and what better way to celebrate their first anniversary than with the launch of a mesmerising new collection, “Maestro of The City”. It’s a narrative of their journey (to date), a tribute to their growth (so far), and a bold statement in the urban fashion scene, blending contemporary mode with traditional finesse.

A Toast to the Urban Maestro

The “Maestro of the City”
collection is an homage to the vibrancy of urbanites—dynamic and innovative
with unyielding elegance. With ten unique looks, the compilation traverses the
urban landscape, from relaxed chic to polished grace, embodying the diverse
moods of metropolitan life.

Lim Fang Heng, the founding
visionary behind Bajuu by Wardrobe, states,

“Our brand’s
journey stands at the intersection of innovation, creativity, and artisanal
craftsmanship, serving as a beacon for those who navigate the city’s dynamics
with style and confidence. ‘Maestro of The City’ shows our dedication to
celebrating the city’s lively spirit. We blend city life into our creation,
honouring its energy and diversity.”

A Fusion of Inspiration and Metro Sartorialist

Imagine the sophisticated tailoring
of mid-20th-century Europe colliding with the electric energy of modern street
style. That’s the “Maestro of The City” collection in a nutshell. It’s a dialogue
between the elegance of the past and the bold, unapologetic nature of today’s
urban landscape, tied together with Bajuu’s signature orange—a beacon of
creativity and individuality in a sea of monotony.

Andre Nasution, Head of Design and
Marketing, reflects,

“Our goal was to
thread the past and present into a narrative that resonates with the cosmopolitan
lifestyle. The fusion of classic silhouettes with present-day style progressiveness,
all while integrating our vibrant brand signature orange, culminates in a collection
that makes each moment a declaration of bold, unabashed uniqueness.”

Every piece from the “Maestro of
The City” collection tells an unbiased story, embodying the diverse facets of
city life. Whether it’s the adventurous allure of a blouson or the eclectic
sophistication of a tuxedo, each look is a chapter, each fabric a line of
poetry celebrating the individuality of the urban soul.

As they commemorate their first
anniversary, it’s remarkable to see their transformation from roots in
classical tailoring to embracing a cultured urban taste while preserving the
essence of artisanal skill at its heart. This evolution is a testament to their
unwavering commitment to innovation, quality, and the dynamic community that
continually motivates the team at Bajuu.

The Journey Continues with “Bajuu
Year One”

The “Bajuu Year One”
campaign marks a fresh chapter, directly connecting the “Maestro of The
City” to urban life’s heartbeat. It’s an invitation to explore creativity,
community and style in new ways. This initiative celebrates the blend of
everyday life with fashion flair, inviting everyone to join in on the curated
journey.

This campaign is a nod to those ready
to explore the possibilities of mixing style with substance. It’s about
creating something unique every day, proving that there’s always room to play
and explore when it comes to combining fashion with life’s moments.

Forward, Always

The path ahead for Bajuu by
Wardrobe is seen as one paved with unwavering determination to redefine urban
fashion. They masterfully blend artisanal tailoring with contemporary designs
while embodying the relentless spirit of individual expression. Their journey,
far from complete, continues to celebrate the metropolitan muse at every turn
and to inspire the fashion-conscious community.

“Reimagine
the essence of urban elegance with Bajuu by Wardrobe.”

Embark with us at www.bajuu.co or
through our journey snapshots on Facebook, Instagram, and TikTok at @bajuu.bywardrobe.

This press release has also been published on VRITIMES